Welcome to BuilderLab
I’m Pranav. I’ve been building AI and data products for ~15 years. I currently lead AI and Data Product at Booking.com. Before that: Meta, Goldman Sachs, Flipkart.
I’ve also advised and worked with several startups, including Clay, ProductLab, and WaterBear, and built products and startups myself.
I started BuilderLab because most product and AI content falls into two camps:
Hype pieces that sound smart but teach nothing
Academic deep dives nobody has time to read
This newsletter is neither.
BuilderLab is a place to learn, test, and pressure-test how products are built. From 0→1, from first traction to scale, and increasingly, how AI fits into that journey without becoming a distraction.
What you’ll get
→ Playbooks on 0→1→100 scaling Tactical breakdowns of product strategy and execution. What actually works, what fails, and why.
→ No-BS AI How to use ML and AI in real products. Which techniques to use when, how to measure impact, and where teams consistently over-engineer.
→ Frameworks you can apply Monday morning Mental models and decision frameworks for building, prioritising, and scaling products. No theory for theory’s sake.
What you won’t get
→ Hot takes
→ Theory without execution
→ Anything I haven’t tested myself
The philosophy
Skip the BS. Build what matters. Ship what works.
If you’re actively building products and want clearer thinking about strategy, execution, and AI — this is for you.
Join 2,000+ builders from Amazon, Google, Meta, Booking.com, Coinbase, and startups from Seed to Series C.
Bragging rights:
